Power phrases increase a customer’s desire for your product or service and help trigger an emotional decision to engage with you or buy. There is an immediate benefit in the power phrase when read, heard or seen by clients and prospects. The benefit can be both tangible (physical or material) or intangible (psychic or psychological). Power phrases can capture a thought or idea that gives an emotional feel to your offer or presentation. Although logic will open the mind, emotion opens the capacity to complete or transact business for your services and experience.
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